[레포트(report) ] 01IntroStrgMgnt / MGT442-01 Fall 2004,
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MGT442-01 Fall 2004, 경영책략과 전자 상거래강의 1 경...
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레포트 01IntroStrgMgnt / MGT442 01 Fall 2004
MGT442-01 Fall 2004, 경영전술과 전자 상거래강의 1 경영전술의 개념과 이슈들 Agenda What is Strategy Strategic Management Historical Perspectives Why Strategic Management Today and What Makes Them Difficult What is Strategy The Origin and Definition of Strategy Origin Greek Strategos -the art of the general (war) Definition Internal efforts to improve organizational survival and performance by the principle of survival of the fittest. Patterns for Resource Deployment Environmental Interaction Key Attributes of Strategic Management (Infrequent but Consequential Decision) Directs the organization toward overall goals and objectives. (Anna Karenina Principle) Involves the inclusion of multiple stakeholders in decision making. Needs to incorporate short-term and long-term perspectives. Recognizes tradeoffs between efficiency and effectiveness. What is Strategy Basic Elements of Strategy Domain Distinctive Competence Competitive Advantage Unique Position relative to competitors Synergy between ...
MGT442-01 Fall 2004, 경영전략과 전자 상거래강의 1 경...
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[레포트(report) ] 01IntroStrgMgnt / MGT442-01 Fall 2004,
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